About Us
Corporate Culture
Core Cultural Value
Vision: To establish a modern bank with sound corporate governance, legal and compliant operation, featured business and outstanding performance.
Brand Proposition: Outstanding services and wealth creation together
Values: Integrity, People Oriented, Open-minded, Innovative, and Promising
Common Code of Conduct:
i. Adhering to prudent operation, devoted to featured development
ii. Integrity, Fairness, Justice
iii. Do it, do it well
iv. Leaders as hands-on pacemaker
v. Promptly formulate & implement policies and actively respond to tasks and demands
vi. The superior for the subordinate, the second line for the first line and all for customers
vii. Follow and constantly improve procedures
viii. Learn actively, follow and respond to market changes efficiently
ix. Tolerance & respect for colleague, being open & cooperative, proposing valuable advice
x. Right people in right positions
xi. Make every penny count
xii. Value the bank's reputation and maintain its brand image
Social Responsibility:
For Customers |
For Employees |
For Society |
For Cooperators |
For Shareholders |
Provide superior experience with outstanding services |
Deliver care & love and give impetus to growth |
Take responsibilities and dedicate love |
Achieve win-win with openness & sincerity |
Create values for perpetual returns |